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Exam 6: Consumer Behavior

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Question 41

Multiple Choice

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Joining a local softball team or golf league to meet new people and engage in social interaction is an attempt to meet _____ needs.

A) self-actualization
B) belongingness
C) physiological
D) safety

E) All of the above
F) A) and B)

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Question 42

Multiple Choice

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The postpurchase evaluation of the consumer decision process attempts to measure the:

A) selling success experienced by the vendor.
B) follow-up effectiveness of the firm.
C) consumer satisfaction with the purchase.
D) advertising influence on the purchase.

E) All of the above
F) B) and D)

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Question 43

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Which of the following would fall under the category of psychological determinants of consumer behavior?

The basic core values of a culture are highly dynamic and flexible.

Bed Bath & Beyond offers an extensive selection of coffee makers for consumers to consider when they're making a purchase decision. They offer several different models of the Keurig as well as Cuisinart, Jura, and Mr. Coffee. Brittany stopped in the store to see the different models and make comparisons among them. She wasn't ready yet to make a purchase but was primarily interested in learning about the different features and prices of brands so she could compare them in person. Which stage in the buying decision process is Brittany most likely in?

Purchases that have substantial social or economic consequences:

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:

Considerable external search for alternatives is typical when consumers are involved in extended problem solving.

The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

Shannon and Jeff were recently married and purchased a home. Now, they're shopping for a lawn mower and are looking for one that is easy to use and is self-propelled. Jeff had a lawn mowing business when he was in high school and college and is fairly familiar with the brands and features. They visit a local WalMart and although Jeff wasn't familiar with the brand names, within a few minutes making comparisons across the models in-stock, they make their purchasing decision. What type of decision process did Shannon and Jeff utilize?

Luke and Emma are excited to go see the Twenty Øne Pilots concert on their college campus. They love their music and have downloaded the entire Blurryface album. However, they want to see them in concert because being part of a crowd creates a different experience than just listening to the music. The crowd at the concert is part of the:

The consumer decision process does not apply to low-involvement purchases.

A need is an imbalance between the consumer's actual and desired states.

When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:

Differentiate between a need and a motive.

Consumers sometimes experience feelings of uncertainty after a major purchase. This postpurchase anxiety results from an imbalance among the person's knowledge, beliefs, or attitudes. For example, you may have had these feelings when you first went away to college. Was this the best school for me? Is this where I belong? This postpurchase anxiety is known as:

Marketers can attempt to shape the outcome of the post purchase evaluation by:

Who are opinion leaders? Why are they important to marketers?

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.

Shanu was ready to buy a new phone! His old phone had limited battery life and a cracked screen. While he currently had an iPhone 6s, Shanu was thinking it was time to consider other brands as well. In fact, he had identified four possible phones - the iPhone X, Samsung Galaxy Note 8, LG V30, and the Google Pixel XL. For Shanu's purchase, these four phones are his: