Question 1

While working at 3M, Windorski and his team observed and questioned students about how they used their textbooks, took notes, wrote term papers, and reviewed for exams, primarily in order to

Accepted Answer

A)  convince them of 3M's superiority over other competitors.
B)  determine how much the average college student traditionally spends on bookstore supplies.
C)  find possible correlations between students' study styles and their final grades.
D)  discover a potentially new way to satisfy student needs by creating a new product.
E)  relate more effectively with a younger student population.F) B) and C)
G) A) and B)

Question 2

FIGURE 1-5 
-In Figure 1-5, letter "C" represents which stage in the life of market-oriented manufacturing firms?

Accepted Answer

A)  Sales era
B)  Production era
C)  Age of consumerism
D)  Marketing concept era
E)  Customer relationship eraF) All of the above
G) A) and D)

Question 3

FIGURE 1-6 
-Using Figure 1-6 above, identify and explain the five environmental forces that affect an organization.

Accepted Answer

The marketing department is responsible ...

Question 4

Marketing discovers consumer needs by

Accepted Answer

A)  implementing a marketing program.
B)  balancing the elements of the 4 Ps.
C)  using extensive preliminary research.
D)  advertising to diverse groups of potential buyers.
E)  analyzing the marketing strategies of its primary competitors.F) All of the above
G) A) and B)

Question 5

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________.

Accepted Answer

A)  exchange
B)  acquisition
C)  consumerism
D)  utility
E)  reciprocityF) C) and D)
G) A) and D)

Question 6

The common factor among the chairman of the board, the stockholders, the suppliers, the laborers in the factory, and finally the customer who purchases the product is

Accepted Answer

A)  everyone has a say in the ultimate design of the product.
B)  everyone is legally culpable if something goes wrong with the product.
C)  all of the people listed in the question are stakeholders and should benefit by marketing of the product.
D)  all of the people and/or organizations had to make some type of direct financial investment in the product.
E)  all of the people listed in the question use the product or service themselves.F) A) and E)
G) B) and C)

Question 7

Organizations such as American Airlines, Air Canada, and North American Airlines provide customers with tickets and reservation.These organizations are providing a(n)  __________.

Accepted Answer

A)  good
B)  service
C)  social responsibility
D)  idea
E)  valueF) D) and E)
G) B) and D)

Question 8

Do college students have a choice in which classes they take in order to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making.Incorporate your marketing terms.

Accepted Answer

Most colleges and universities programs ...

Question 9

At the BMW Web site, BMW.com, you can design your own personal BMW.If you choose to do this and purchase the car, what type of utility has been created?

Accepted Answer

Form utility comes from the pr...

Question 10

In Figure 1-2 above, section "A" represents __________ and section "B" represents __________.

Accepted Answer

A)  owners, shareholders, department heads; suppliers, distributors, retailers
B)  manufacturers; product prototypes, market testing, sales
C)  marketing department supervisors; department employees and outsourced firms
D)  manufacturers; suppliers, distributors, retailers, and customers
E)  the process of discovering consumer needs; the process of satisfying consumer needs by designing a marketing program having the right combination of product, price, promotion, and placeF) A) and B)
G) D) and E)

Question 11

The societal marketing concept is

Accepted Answer

A)  the moral principles and values that govern the actions and decisions of an entire group.
B)  the recognition and respect of diversity in the marketplace regardless of your personal beliefs.
C)  actively trying to understand customer needs and satisfying them, while simultaneously satisfying the firm's goals.
D)  seeking greater influence about the quality of products and the amount of information received from sellers.
E)  the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being.F) A) and D)
G) All of the above

Question 12

The idea that individuals and organizations are accountable to a larger society is known as

Accepted Answer

A)  the societal marketing concept.
B)  social responsibility.
C)  consumerism.
D)  environmental responsibility.
E)  capitalism.F) A) and B)
G) D) and E)

Question 13

In the movie, The Tin Men, two rival salesmen engaged in a variety of dishonest and unethical practices in order to sell aluminum siding to homeowners.Their job was difficult, in part, because the supply of aluminum siding surpassed the demand for the product and competition was intense.This situation is indicative of the __________ era of U.S.business history.

Accepted Answer

A)  production
B)  sales
C)  marketing concept
D)  market orientation
E)  societal marketingF) A) and D)
G) All of the above

Question 14

Firms such as General Electric and Marriott have achieved great success by putting huge effort into implementing the marketing concept, giving their firms what has been called

Accepted Answer

A)  production orientation.
B)  sales orientation.
C)  market orientation.
D)  customer relationship orientation.
E)  service orientation.F) C) and D)
G) A) and D)

Question 15

To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and wants of prospective customers.

Accepted Answer

A)  change
B)  create
C)  discover
D)  manipulate
E)  weighF) B) and E)
G) B) and D)

Question 16

FIGURE 1-1 
-In Figure 1-1 above, "D" represents a firm's relationship with

Accepted Answer

A)  other organizations.
B)  suppliers.
C)  shareholders.
D)  customers.
E)  other departments.F) B) and E)
G) A) and E)

Question 17

How much time does 3M allow their inventors for the purpose of doing initially unfunded research?

Accepted Answer

A)  5%
B)  10%
C)  15%
D)  25%
E)  35%F) D) and E)
G) A) and D)

Question 18

Assume you are a salesperson for a direct marketing firm that does "in-home" parties (such as Tupperware, Discovery Toys, etc.) If most of your hosts or hostesses hold only one party a year, what strategies could you use to build strong customer relationships and customer value? (If you are creating your own business for this example, make sure to describe your product(s) in your introductory sentence.)

Accepted Answer

A quality answer should have a strong em...

Question 19

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he has accumulated enough points, he can trade his points in for a free night's stay.As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points.The marketing term that best describes this scenario is

Accepted Answer

A)  relationship marketing.
B)  customer satisfaction feedback.
C)  marketing reciprocity.
D)  customer valuation.
E)  supplier-consumer enticement.F) A) and B)
G) None of the above

Question 20

A __________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.

Accepted Answer

A)  desire
B)  need
C)  utility
D)  want
E)  requirementF) A) and B)
G) A) and C)

Exam 1: Creating Customer Relationships and Value Through Marketing

In Figure 1-2 above, section "A" represents and section "B" represents .

Correct Answer
verified

A __________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.

Correct Answer
verified

At the BMW Web site, BMW.com, you can design your own personal BMW.If you choose to do this and purchase the car, what type of utility has been created?

Correct Answer
verified
Form utility comes from the pr...
View Answer

How much time does 3M allow their inventors for the purpose of doing initially unfunded research?

Correct Answer
verified

To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and wants of prospective customers.

Correct Answer
verified

The common factor among the chairman of the board, the stockholders, the suppliers, the laborers in the factory, and finally the customer who purchases the product is

Correct Answer
verified

The societal marketing concept is

Correct Answer
verified

FIGURE 1-1 -In Figure 1-1 above, "D" represents a firm's relationship with

Correct Answer
verified

Correct Answer
verified

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________.

Correct Answer
verified

Marketing discovers consumer needs by

Correct Answer
verified

Organizations such as American Airlines, Air Canada, and North American Airlines provide customers with tickets and reservation.These organizations are providing a(n) __________.

Correct Answer
verified

FIGURE 1-6 -Using Figure 1-6 above, identify and explain the five environmental forces that affect an organization.

Correct Answer
verified
The marketing department is responsible ...
View Answer

Firms such as General Electric and Marriott have achieved great success by putting huge effort into implementing the marketing concept, giving their firms what has been called

Correct Answer
verified

Do college students have a choice in which classes they take in order to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making.Incorporate your marketing terms.

Correct Answer
verified
Most colleges and universities programs ...
View Answer

The idea that individuals and organizations are accountable to a larger society is known as

Correct Answer
verified

While working at 3M, Windorski and his team observed and questioned students about how they used their textbooks, took notes, wrote term papers, and reviewed for exams, primarily in order to

Correct Answer
verified

FIGURE 1-5 -In Figure 1-5, letter "C" represents which stage in the life of market-oriented manufacturing firms?

Correct Answer
verified

Correct Answer
verified
A quality answer should have a strong em...
View Answer

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

In Figure 1-2 above, section "A" represents __________ and section "B" represents __________.

Correct AnswerverifiedShow Answer

A __________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.

Correct AnswerverifiedShow Answer

At the BMW Web site, BMW.com, you can design your own personal BMW.If you choose to do this and purchase the car, what type of utility has been created?

Correct AnswerverifiedForm utility comes from the pr...View AnswerShow Answer

How much time does 3M allow their inventors for the purpose of doing initially unfunded research?

Correct AnswerverifiedShow Answer

To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and wants of prospective customers.

Correct AnswerverifiedShow Answer

The common factor among the chairman of the board, the stockholders, the suppliers, the laborers in the factory, and finally the customer who purchases the product is

Correct AnswerverifiedShow Answer

The societal marketing concept is

Correct AnswerverifiedShow Answer

FIGURE 1-1 -In Figure 1-1 above, "D" represents a firm's relationship with

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________.

Correct AnswerverifiedShow Answer

Marketing discovers consumer needs by

Correct AnswerverifiedShow Answer

Organizations such as American Airlines, Air Canada, and North American Airlines provide customers with tickets and reservation.These organizations are providing a(n) __________.

Correct AnswerverifiedShow Answer

FIGURE 1-6 -Using Figure 1-6 above, identify and explain the five environmental forces that affect an organization.

Correct AnswerverifiedThe marketing department is responsible ...View AnswerShow Answer

Firms such as General Electric and Marriott have achieved great success by putting huge effort into implementing the marketing concept, giving their firms what has been called

Correct AnswerverifiedShow Answer

Do college students have a choice in which classes they take in order to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making.Incorporate your marketing terms.

Correct AnswerverifiedMost colleges and universities programs ...View AnswerShow Answer

The idea that individuals and organizations are accountable to a larger society is known as

Correct AnswerverifiedShow Answer

While working at 3M, Windorski and his team observed and questioned students about how they used their textbooks, took notes, wrote term papers, and reviewed for exams, primarily in order to

Correct AnswerverifiedShow Answer

FIGURE 1-5 -In Figure 1-5, letter "C" represents which stage in the life of market-oriented manufacturing firms?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedA quality answer should have a strong em...View AnswerShow Answer

Correct AnswerverifiedShow Answer

In Figure 1-2 above, section "A" represents and section "B" represents .

Correct Answer
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Correct Answer
verified

Correct Answer
verified
Form utility comes from the pr...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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The marketing department is responsible ...
View Answer

Correct Answer
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Correct Answer
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Most colleges and universities programs ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A quality answer should have a strong em...
View Answer

Correct Answer
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